It is very important that the time in the event reflects when the actions in that same event became available, not when they happened. Typically, there is some delay between when something occurred and when it is published. An event time should reflect the published time.
For example, when you want to use unemployment numbers as part of your feed, you should use the time when they are published, and you have access to them, not the last day of the period they cover. Otherwise, your strategy is looking into the future during back testing and can make decisions based on information it will never have in live trading.